Appnovation Vancouver, BC

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Concept
CorePower Yoga is the largest yoga studio brand in the US with more than 200 studios across the country and a library of over 400 on-demand classes. With the recent development of new digital platforms, the brand’s yoga students and members were challenged with a disjointed digital experience. Users were faced with three different experiences across CorePower’s in-studio, live-virtual, and on-demand offerings. Each required different logins and accounts, and all had a slightly different look and feel, making it difficult for users to navigate through the student journey.

CorePower Yoga recognized the opportunity to enhance the experience and best meet the evolving expectations of today’s consumers by updating to a more innovative digital solution.

Execution
We partnered with CorePower Yoga and TSG Consumer’s Digital Team to transform the digital experience for its members, delivering a best-in-class customer experience.

By unifying three previously disjointed experiences, CorePower Yoga now delivers a connected omnichannel experience with consistent branding and design across interactions. Yoga students and members have a streamlined experience with a single login to access studio, livestream and on-demand classes anywhere, anytime and from any device.

Improved studio search and scheduling functionality ensures the experience starts well before stepping foot onto a yoga mat. Users can easily find a studio and class, with filters to fine tune results by teacher, class type, focus areas, intensity, time of day, and then can conveniently book a class.

Selecting a studio provides a detailed page view with upcoming in-studio and live class
schedules. Users can book an upcoming class or a live-stream session with Zoom integrated
directly into the page. Users can practice at home and keep flowing on their mat with Yoga on Demand classes that can easily be resumed from the exact spot it was stopped.

The new site features personalized content based on user interactions and past searches, and a custom-built quiz to personalize their practice by seeing classes and content that best match up with users’ interests, experience levels, and fitness goals.

Establishing a robust Design System with reusable building blocks for consistent quality design, allows the CorePower Yoga team to create and deliver experiences faster and more reliably.
With a coherent brand personality at every touchpoint, new and existing students can jump into the customer journey at any time.

Results
CorePower Yoga now provides their students with a more personalized, omnichannel digital customer experience, to flow, sweat and savasana- whenever, wherever.

Leveraging Contentful as the new CMS, the robust enablement platform allows CorePower Yoga to bring business stakeholders’ desired features and flows to life, with upgraded processes and tools for product teams and content authors to design, develop and deliver against business and product requirements with more flexibility and creativity.

With the new website, CorePower Yoga delivers exceptional experiences for their students, powering their practice anytime, when and where they need it. Members can now quickly browse and book studio and livestream classes and access on-demand classes, join live classes with one click, and easily update their account and membership statuses.

Since the launch of the new website, there has been a 47% increase in traffic, a 38% increase in page views and a 4% increase in average time on page.

MADEIT CREDITS

  • CorePower YogaClient
  • Mark MaserProduct Director
  • Nadia DiLorenzoDigital Production
  • * Appnovation
Annual 2022 ShortlistCorePower YogaWeb Contributor:

Appnovation has been a Contributor since 25th November 2015.

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