. . .

About me

I'm a global Chief Creative Officer with over two decades of experience leading ideas that connect creativity, technology, and culture across Latin America. Throughout my career at agencies such as DM9DDB, DDB Colombia, and MullenLowe Delta, I've helped transform brands through data-driven storytelling, AI integration, and innovation that delivers real business results.

My passion for technology has always guided my work. From creative campaigns to immersive brand ecosystems, I've led multidisciplinary teams that bring ideas to life across multiple platforms, combining craft and intelligence to create experiences that move people and markets.

Recognized at Cannes Lions, Clio, One Show, D&AD, LIA, NYF, and Effie, my work reflects a commitment to creative excellence and measurable impact. As President of the LATAM Creative Council at MullenLowe Group, I continue to explore how human insight and emerging technology can shape the next generation of brand storytelling.

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