About me

I'm a global Chief Creative Officer with over two decades of experience leading ideas that connect creativity, technology, and culture across Latin America. Throughout my career at agencies such as DM9DDB, DDB Colombia, and MullenLowe Delta, I've helped transform brands through data-driven storytelling, AI integration, and innovation that delivers real business results.

My passion for technology has always guided my work. From creative campaigns to immersive brand ecosystems, I've led multidisciplinary teams that bring ideas to life across multiple platforms, combining craft and intelligence to create experiences that move people and markets.

Recognized at Cannes Lions, Clio, One Show, D&AD, LIA, NYF, and Effie, my work reflects a commitment to creative excellence and measurable impact. As President of the LATAM Creative Council at MullenLowe Group, I continue to explore how human insight and emerging technology can shape the next generation of brand storytelling.

Skills

Advertising, Brain storming, Brand Management, Branding, Copywriting, Creative Direction, Digital Marketing, Digital Strategy, Internet, Team Management

Sector Experience

Advertising, Airline, Automobiles, Banking, Brand Management, Communications, Creative Services, Food & Beverages, Newspapers, Retail, Social Network / Community, Telecoms, Television

Awards

Cannes Film, Cannes Lions, Clios - Gold, Effie\'s - Gold, El Ojo Gold, FIAP, LIA Award - Silver, New York Ad Festival, One Show - Silver Pencil

Clients

Bradesco, Johnson&Johnson, Nestlé, Nissan, Peugeot, Philips, Renault, Telefônica Celular, Tok&Stok, Unilever

Trade Associations

Clube de Criação São Paulo