About me
Anurag Aditya - Graphic Designer | Football Branding Specialist | Visual Storyteller
Ever since I watched Cristiano Ronaldo light up the pitch as a child, football has been more than a sport for me—it became a language, a culture, and a passion that deeply influenced my personal and creative journey. What began as admiration turned into obsession, and eventually evolved into a profession. Today, I am not just a spectator of the beautiful game but an active contributor to how it is perceived, celebrated, and remembered visually across the world.
The blend of design and football was inevitable for me. My sketchbooks from school had formations instead of math problems, jerseys instead of geometry, and mock posters instead of poetry. What I didn't realize then was that I was already preparing for a life in visual storytelling—one that now spans across clubs, fanbases, global audiences, and unforgettable matchdays.
With over 8 years of self-taught experience in graphic design and visual media, I have worked extensively on building visual identities that don't just look great but resonate deeply with fans. I specialize in:
-Matchday Graphics
-Social Media Campaigns
-Animated Lineups and Motion Design
-Ticketing & Membership Collateral
-Visual Rebrands and Club Identity Systems
-Cinematic Video Reels & Content Shorts
What makes my work unique is the emotion it carries. For me, it's never just about filling up space with graphics—it's about telling a story that lives in the heart of the supporters and builds a timeless connection between the club and its community.
FC Differdange 03 () - Head Graphic Designer
My most transformative role was with FC Differdange 03, a historic football club in Luxembourg. I joined them at a time when the club was ready to embrace a visual evolution. Over two seasons, I led the entire creative direction:
-Designed matchday graphics across men's, women's, and futsal teams.
-Created high-impact social media campaigns that spiked engagement.
-Handled end-to-end design needs—from tickets and merchandise to banners, squad reveals, and post-match stat cards.
-Helped develop a unified, modern identity that aligned with both heritage and ambition. Result
We lifted back-to-back league titles and a Super Cup, and our digital identity reflected that same winning spirit—bold, sharp, and undeniably Differdange.
Before FC Differdange, I worked at Sportskeeda, one of India's largest sports media platforms. Here, I worked as a football-focused designer creating content seen by millions of fans worldwide.
-Produced daily graphics for breaking football news, transfers, and matchday content.
-Designed visuals for social-first platforms like Instagram, Twitter, and Facebook.
-Helped shape fast-paced, fan-driven content that grew followership and engagement.
-Managed posting schedules and content delivery for key football verticals.
This role taught me how to balance speed with creativity, how to create visuals under pressure, and most importantly—how to speak the digital language of global football fans.
One of my proudest personal projects is a Cristiano Ronaldo Instagram reel I created that went viral with over million views. The emotion, timing, and storytelling captured the essence of CR7—and the world responded.
- My work has been shared and appreciated by:
- Dani Alves (Brazil & Barcelona legend)
- Edin Džeko (Bosnia captain, Inter Milan striker)
- Fabrizio Romano (World's leading transfer journalist)
- Aakash Chopra (Cricket pundit & former India cricketer)
And countless fan pages, creators, and verified football accounts
These moments reinforced the power of design as an amplifier of football emotion—when done right, it connects instantly with fans and players alike.
In today's fast-paced world, football isn't just played on the pitch—it's won and lost on timelines and story feeds. I've honed my craft to thrive in that digital-first world:
- I understand formats and trends across Instagram, Twitter/X, TikTok, and YouTube.
- I build visuals that are platform-native—whether it's a looping lineup video or a viral carousel.
- I create to stop the scroll and spark a conversation.
- I manage timing, scheduling, and performance analytics to improve visual strategy.
Football fans are emotionally invested—so I ensure every post hits that emotion right where it matters: in their hearts.
Skills
2D Animation, After Effects, Brand / Logo Design, Cinematography, Editing, Film, Motion Graphics, Photography, Photoshop, Visual Effects