About me

My experience as a Senior Copywriter covers working across many mediums, in both the B2B and B2C markets, with a bias for the DM side. I've worked in Ad Agencies, Publishing Houses, Marketing, and Client Companies - as Copywriter, Creative Services Manager and Copy Chief (at Rapp & Collins) and also Copywriting Trainer. I've written to sell, promote and communicate both online and offline, and enjoy the differences between writing for the two mediums.

I have also worked on accounts in the IT/Technology and Healthcare markets - involving creating communications for existing and potential clients/customers and simplifying technical information to promote the main selling points to different audiences. Most of my posts included working closely with Designers, Webmasters, Account Managers and Marketing teams concerned, and I enjoy the buzz of teamwork, and working together to get the best results possible.

Specialisation includes writing Brochures, E-Newsletters, online/offline Sales and Retention letters, internal/external communications work, plus developing Web copy ideas and concepts which exploit the ever-improving creative possibilities now available. It's an exciting era for creatives - particularly writers!