About me
2021/2025 - Senior Graphic Designer | Tommy Jeans - PVH | Amsterdam
Led the development of graphic and print assets for seasonal collections, including textiles and embroidery designs. Improved the visual identity across all seasonal collections, contributing to an increase in brand engagement.
2021 - Art Director | Barbaranalogica | Amsterdam
Co-authored and art-directed the art book Barbaranalogica in collaboration with artist Barbara Van Ittersum. Spearheaded conceptualization, storytelling, and design, culminating in a successful publication with Uitgeverijkomma.
2018/2020 - Graphic and Fashion Designer | Radical | Amsterdam
Directed the creative process for seasonal collections and advertising campaigns, guiding teams in fashion design and branding
2016/2018 - Art Director and Creative Fashion Designer | Crush DNM | Amsterdam
Led the creative direction for seasonal collections and campaigns, ensuring alignment with brand identity and market high-impact advertising campaigns across multiple platforms, boosting brand visibility.
2014/2016 - Senior Designer and Art Director | Wycon Cosmetics | Napoli
Developed creative briefs and managed the execution of seasonal advertising campaigns.
Designed innovative packaging for cosmetics collections, enhancing product differentiation in the marketplace.
2013/2014 - Art Director for Musical/Artistic Events | Criminal Candy | Napoli
I was responsible for creating visuals and performative acts for itinerant queer events. I developed the concepts and execution for each event, ensuring alignment with budgets and carefully selecting performers. I designed multimedia events featuring artists, video projections, and crafted the brand identity for both the overarching brand and each individual event.
2012/2013 - Graphic Designer | Karl Lagerfeld Paris | Karl by . for IT HOLDING
Designed graphics and prints for the KaiserKarl Superstar collection.
Developed the iconic Cameo Karl logo.
2009/2012 - Graphic Apparel Designer | Ermanno Scervino | IT Holding Milano
Created print designs and textile graphics for seasonal collections and runway shows in Milan. Played a key role as a stylist assistant for fashion shows, managing lookbooks and advertising campaigns.
Graphic Designer | Versace | IT Holding Milano
Conceptualized and executed print designs for the Versace Sport and Versace VJC collections, focusing on embroidery and patterns.
2003/2006 - Creative Designer | Ripar Cosmetici | Caserta
Developed creative concepts and advertising campaigns for the makeup department, driving brand recognition and product sales.
2005/2006 - Graphic Designer | Universal Music
Created album covers, booklets, and promotional materials for various pop stars and musicians, enhancing the visual identity of their projects.
Skills
Branding, corporate identity, Fashion Design, fashion film, final cut, identity, lllustrator, Photography, Photoshop
Sector Experience
Advertising, Fashion, Magazines & Comics