About me

I'm a Creative Director and Copywriter who's worked at BBH, Ogilvy, Wunderman Thompson, Vayner Media, and FCB Inferno across London and New York. I make work people notice, remember, and occasionally argue about. If it's polite, it's probably not finished.

I specialise in brand voice, positioning and naming. Helping brands stop sounding like everyone else and start sounding like themselves. Work that's sold a product every 2 seconds and crashed websites on launch day (Boots Future Renew), turned a forgotten drink into the most successful campaign in 60 years (Robinsons), and won Gold at The Drum Awards for making invisible pain visible with 'Superflexible Not Superhuman' (Ehlers-Danlos Syndrome awareness).

I've been part of winning pitch teams for major accounts including UEFA Women's Football and a £5M healthcare client. I've led teams at G2, Ogilvy and Vayner Media. Clients and colleagues describe me as 'incredibly witty, fantastically clever', but what they value most is that I keep teams happy and deliver.

Now I work freelance with select clients, often when things feel messy or undefined. Established brands rethinking their voice. Start-ups building from scratch.

At the heart of everything I do is a focus on real human truths. No wallpaper. No fillers. Ideas that cut through noise, shift perception and start conversations.
I work solo or as a team with Creative Director, Art Director Shelley Dobson. Eight years in. Still restless.

BEYOND THE WORK

Became a Mitra (Sanskrit for 'friend') in 2024, marking formal Buddhist practice and training in dharma

Fundraised to provide shelters and clothing for refugees, and volunteered on the ground in Calais

Ran a half marathon for charity and raised funds for Cancer Research UK (and kept going even at the ugly mile 10 moment)

Antonia's achievements

Site Achievements

Contributor:
Antonia has been a Contributor since 28th April 2017.

Invitex3 Contributor

4 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2024

Super Flexible Not Superhuman for TEM-PLE x EDS Gold Social Good Bronze Advertising: Print People's Choice Advertising: Print

Featured work

Work picked by the Creativepool editors for the homepage.

Super Flexible Not Superhuman

27 November 2023

Head & Shoulders - TVC

2 May 2017

IAMS Delight

16 November 2016

Olay Mother's Day

16 November 2016

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.