About me

I'm a Creative Director and Copywriter who's worked at BBH, Ogilvy, Wunderman Thompson, Vayner Media, and FCB Inferno across London and New York. I make work people notice, remember, and occasionally argue about. If it's polite, it's probably not finished.

I specialise in brand voice, positioning and naming. Helping brands stop sounding like everyone else and start sounding like themselves. Work that's sold a product every 2 seconds and crashed websites on launch day (Boots Future Renew), turned a forgotten drink into the most successful campaign in 60 years (Robinsons), and won Gold at The Drum Awards for making invisible pain visible with 'Superflexible Not Superhuman' (Ehlers-Danlos Syndrome awareness).

I've been part of winning pitch teams for major accounts including UEFA Women's Football and a £5M healthcare client. I've led teams at G2, Ogilvy and Vayner Media. Clients and colleagues describe me as 'incredibly witty, fantastically clever', but what they value most is that I keep teams happy and deliver.

Now I work freelance with select clients, often when things feel messy or undefined. Established brands rethinking their voice. Start-ups building from scratch.

At the heart of everything I do is a focus on real human truths. No wallpaper. No fillers. Ideas that cut through noise, shift perception and start conversations.
I work solo or as a team with Creative Director, Art Director Shelley Dobson. Eight years in. Still restless.

BEYOND THE WORK

Became a Mitra (Sanskrit for 'friend') in 2024, marking formal Buddhist practice and training in dharma

Fundraised to provide shelters and clothing for refugees, and volunteered on the ground in Calais

Ran a half marathon for charity and raised funds for Cancer Research UK (and kept going even at the ugly mile 10 moment)

Skills

Advertising, B2B, B2C, Brain storming, Branding, Commercials, Copywriting, Creative Direction, Direct Mail, Email Marketing, Experiential Marketing, Out of Home Advertising, Point of Sale, Problem Solving, Radio, Retail Design, Script Writing, Writing

Sector Experience

Advertising, Airline, Architecture, Automobiles, Banking, Branding, Charity / Not for profit, Communications, FMCG, Food & Beverages, Outdoor, Point of Sale, Print, Radio, Real Estate / Property, Television, Tobacco, Travel & Leisure

Clients

BBH New York, FCB Inferno, G2 NY, Howell Henry Chaldecott Lury, Imagination, Leo Burnett London, McCann London, Noah, Ogilvy & Mather London, Ogilvy Action NY, Saatchi & Saatchi London, Spring, The Ad Store NY, Williams Murray Hamm