About me

My passion in art was born when I was child and realised all over the walls of my house. It developed during my adolescence when my interest in Design had begun. Following this, I studied at IED Academy in Rome; the three years course was specialized and structured to provide ad advanced and professional study in graphic design. During the IED engaged in topics such as: brand & identity design, packaging, advertising, layout design and typography I greatly improved my technical skills and competence.

My curiosity and my passion for graphic design brought me in England where, at Northumbria University I took a master degree in Design.

During the master the I worked at the same time in different teams and projects, this experience gave to me the opportunity to be familiar with mind mapping, brainstorming, research plans and group meetings; there I always took the leading position as a brand & identity designer.

In fact my dissertation aims to make the reader aware of the processes that are studied by graphic designers before a brand is created and can be launched on the market.
This study was conducted over several months and it has brought me a better understanding of qualities and weaknesses in brand design.