About me

Anthony Wiktor is a Creative Director and designer with nearly two decades of experience helping organizations navigate pivotal moments of brand transformation. Throughout his career, he has partnered with startups, Fortune 500 companies, government agencies, sports franchises, entertainment brands, and nonprofits to launch new ventures, refresh legacy brands, and bring ambitious ideas to market.

A designer at heart, Anthony approaches every project with the belief that understanding the problem is just as important as designing the solution. Whether developing a visual identity, leading an advertising campaign, designing a digital experience, or directing a tv commercial, his goal is always the same: solve the right problem before designing the right solution.

Anthony's experience spans brand strategy, identity systems, advertising, websites, product launches, packaging, video production, photography, and integrated marketing campaigns. Along the way, he has built and led creative teams, developed scalable brand systems, guided cross-functional initiatives, and helped organizations bring ideas to life with clarity, consistency, and purpose.

He founded Ad Victorem on a simple belief: great brands aren't built by being louder or following trends, they're built through thoughtful creative decisions that earn trust, inspire action, and create lasting value. That philosophy is captured in the agency's guiding mantra: Branding That Wins.

Today, Anthony continues to help organizations build brands that people believe in, connect with, and remember.