Anthony's work

Senior commercially focused marketing data strategist with more than 25 years' experience in using decision analytics, insight and planning to improve the acquisition, value and retention of customers for organisations across a number of different sectors including technology, financial services, utilities, retail and not for profit. Experience has encompassed both B2C and B2B and has included extensive agency and data supplier management.
Specific Skills:

Consulting
Data Strategy
Project Management
Mentoring and Coaching
Marketing Automation
Development of Single Customer View
Customer and Market Segmentation
Propensity Modelling
Customer Profiling
Customer Lifetime analysis
Campaign Management
Agency Management