Australian meat processors are the single largest exporter of national food products to the world, with over 60% of meat produced here being exported. The Australian Meat Processor Corporation (AMPC) is a national research and development corporation, championing sustainability and innovation. For their Annual Report 2020, our brief was to support a new strategic vision with a refreshed design.
We conceived a bold new look to capture a future-facing spirit, using 3D compositions with futuristic fibreglass finishes. Collaborating with mechanical engineers, real-working manufacturing models were incorporated into our designs.
Embraced by the board and receiving resounding positive feedback from outside the organisation, the new creative direction has catalysed our appointment as the creative partner for a full corporate rebrand.
“Another Colour are of a rare quality — they are genuine and are true partners in making ideas and concepts visual and effective. They have a superior style of engagement with clients and work hard to understand and anticipate their needs. We love what they have helped us to produce and the feedback from outside our organisation has been outstanding.” — Claire Bond, Communication & Marketing Manager, AMPC