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BELGIAN EVENT DESIGNER ALINE VANDECASTEELE FOUNDED ANOTHER A STORY IN 2015. SPECIALISING IN INTERIOR DESIGN AND PRODUCTION FOR EVENTS, THE AGENCY HAS BUILT A REPUTATION FOR ORGANISING EXCLUSIVE EXPERIENCES FOR LEADING LUXURY BRANDS INCLUDING RUINART, DIOR AND LAURA MERCIER.

ITS YOUNG TEAM OF EXPERTS STYLES AN ARRAY OF DIFFERENT SIZED EVENTS, FROM INTIMATE BRAND BREAKFASTS TO GLOBAL BRAND LAUNCHES, POP UP STORES AND HIGH-END PRESS TRIPS AND APPLIES THE SAME ATTENTION-TO-DETAIL TO EVERY PROJECT. IN ORDER TO TRANSFORM A SPACE, THE TEAM WORKS CLOSELY WITH THE CLIENT TO FULLY IMMERSE THEMSELVES IN THE BRAND’S IDENTITY AND ADAPTS THE STYLE AND CREATIVE TO DELIVER A TRULY BESPOKE EXPERIENCE EVERY TIME. THIS INVOLVES CURATING FURNITURE AND DECORATION, DESIGNING UNIQUE PIECES AND CAREFULLY SOURCING ORIGINAL ITEMS THAT HELP ELEVATE THE STORY AND ADD A PERSONAL TOUCH.

WORKING ALL OVER THE WORLD, WITH OFFICES IN PARIS AND NEW YORK, THIS LONDON BASED AGENCY IS INTERNATIONALLY RECOGNISED AND BOASTS A STRONG NETWORK OF INDUSTRY CONNECTIONS. ITS GROWING PORTFOLIO OF TRUSTED SUPPLIERS AND BRAND PARTNERSHIPS MEANS IT IS ABLE TO PUSH THE BOUNDARIES AND COME UP WITH NEW AND INNOVATIVE IDEAS, TO ALLOW BRANDS TO RAISE AWARENESS AND STAND OUT.

SOME OF THE AGENCY’S MOST NOTABLE PROJECTS TO DATE INCLUDE A BEAUTY LAUNCH FOR DIOR, AN EXCLUSIVE DINNER FOR LOUBOUTIN IN PARIS, A LUNCH FOR CHANEL, THE INTERNATIONAL LAUNCH OF CLÉ DE PEAU BEAUTÉ IN LONDON, DRUNK ELEPHANT POP-UP STORES IN SINGAPORE, AUSTRALIA, NEW YORK AND LONDON. THEY ALSO HAVE ORGANISED NUMEROUS TRIPS FOR LAURA MERCIER IN COURCHEVEL, SAINT-TROPEZ AND PARIS, AND HAVE BEEN DESIGNING FAIR STANDS FOR FRIEZE ART FAIR FOR BRANDS SUCH AS RUINART AND MATCHES FASHION.

Another A Story's work

Miss Dior Avenue: A Sophisticated Pop-Up Celebrating the Launch of Miss Dior's New Perfume

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