Founded in 2004, Anomaly is a difficult to define, but exciting to work at, 'new model' agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam and Shanghai.
Clients include: Anheuser-Busch InBev, Beats, The Campbell Soup Company, Converse, Diageo, Diesel, Google, Hershey’s, Lego and YouTube. Anomaly has been recognized for a very wide range of work covering both effectiveness and craft excellence – from The A-List, Cannes Lions, Effie’s, Fast Company’s Most Innovative, to Jay Chiat, Digiday and the Mashies – among the usual suspects.
Anomaly has also been honored with a few less conventional accolades as well, including being named one of Time Magazine’s Best Inventions of 2016 for it’s medical cannabis brand hmbldt; Brand of the Year at the Designer Toy Awards for Mighty Jaxx; plus two Emmys for a television series with celebrity chef Eric Ripert; all of which the agency created and co-own.
Anomaly was named AdAge's 'Agency of the Year' in January 2017.
The name is the idea behind the company.
Anomaly was created to be a change agent for an industry desperately clinging to legacy models and out-dated ways of thinking. Our simple aim was, and still is, to be at the cutting edge of a changed cultural, technological, media and marketing landscape – as brands must embrace the new world to connect more meaningfully with people.
From Anomaly's inception, we realized intuitively that, in order to succeed, we needed to create an entity that was, literally, an "Anomaly" – something that deviates from the norm or from expectations.
To that end, Anomaly possesses an extremely diverse and elastic set of skills; we operate on a progressive and entrepreneurial business model; we focus on creating business solutions; and lastly, we break down traditional silos through a single bottom line – so as opposed to the status quo, mega-mall-esque conglomerations of specialty service providers, we can offer our partners solutions that are untainted by financial bias.
In the last 12 years, we have learned that change is the norm and the more change we endure, the more complex the dominant business context becomes. We are a company designed specifically for this new world, built on strong values and clear principles, thriving on and enjoying a distinct competitive advantage.