About me

I am a UK Senior Conceptual Designer at Momentum Worldwide, working for some of the world's leading brands, including Microsoft, American Express, Nestlé and Merck. With over 9 years of experience in Experiential and Retail design, nothing gets me more excited than seeing a spark of fresh thinking becoming a fully realised concept and thoroughly crafted piece of design.

I am most proud of my work on the multi award-winning Inside Out Campaign for Merck - an awareness campaign to shed light on MS and how it effects peoples' lives. We created both a physical and a VR experience that put visitors directly into the life of a person with MS, using props and technology to disrupt activities and show how debilitating the condition can be.

Most recently I have been focusing on campaigns that promote sustainability. For example, creating the Microsoft experience at COP26 to immerse visitors into a world that showcased the breadth of Microsoft's global initiatives.

I also have 5 years experience as a Guest Lecturer for Staffordshire Universities Graphic Design BA course, where I shared my own experiences of working in the advertising industry and advised students on developing their portfolios.

On a personal note - I am currently working on a full redesign and renovation of a Victorian house.