ABOUT
Dragonfly Gold is a conceptual branding and packaging design for a premium botanical skincare line inspired by nature, elegance, and subtle luxury.
The visual identity is built around a delicate dragonfly illustration — a symbol of transformation, lightness, and harmony with nature. Combined with a refined color palette of soft neutrals and gold accents, the design creates a calm, sophisticated aesthetic aimed at a conscious, modern audience.
The project explores the balance between illustration and product design. The artwork enhances the packaging without overwhelming it, allowing the brand to remain minimal yet distinctive.
This case study includes label design, product mockups, and visual direction for a cohesive cosmetic brand identity.
MADEIT CREDITS
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Anna OsieckaGraphic Designer and Illustrator
Back to Dragonfly Gold — Beauty Branding & Illustration project
Anna Orlovska
Graphic Designer, Linea creative design
Italy
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan
David Brown
Photographer, David Brown Photography
United Kingdom
Lawrence
Design Director, Ruder Finn
United Kingdom
Anastasiia Zaesenok
2d Animator, Illustrator, Freelance
United States
Ani Plankova
Artist,Graphic Designer,Digital Artist Freelancer
Bulgaria
Victoria Mytnik
Branding Designer
United Arab Emirates
Vlad Vorobev
Graphic Designer, Illustrator, Prosveschenie
Russia
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa