About me

Strategy Director that values curiosity beyond anything else. Driven to explore the now and next and understand the human emotions and instincts underpinning the decisions we make. A passion for new and emerging technology including AR and XR, alongside brand purpose and long term growth. Highly commercial, driven, analytical and conscientious. Simplicity always and strength in collaboration and team work.

Leading the strategic offering at The Mill. A focus on experience design and strategy to answer client's business and marketing challenges. Working with brands in gaming, fashion and technology. Facing the challenges of legacy brands in new mediums and technology brands looking to grow their brands with emotional resonance. Working at the intersection of creativity and technology to develop and support brands looking to future proof their marketing and design experiences that resonate.