About me

A brand marketing professional with 10+ years of experience in initiating and developing omnichannel local and international mar-com strategies to activate brands across diverse marketplaces, augment market- brand/brand - market engagement initiatives; owning the full marketing communication functions; entering new markets, retail categories, channels; assessing and developing brand equity, reputation and loyalty |

Core Projects: brand activation programs {3}; re-branding & re-positioning {2}{monolithic and house of brands types} including launch events, set up country-specific corporate web sites and corresponding brand marketing strategies, management of global teams, implementation of marketing calendars, delivery of multiple trade exhibitions and brand events, launch of multilingual e-commerce sites, set up of omnichannel brand engagement initiatives, delivery of full corporate identity after transformational changes {multiple business acquisitions; a change from disassociated identities to one brand consistency}; re-positioning of outdated brands; set up of international arm extensions of e-retailer in EU {PL, UK, DE, Baltic States, Slovakia) marketplace {offline and online marketing + sales}, management of multilingual and remote commercial teams, development of e-commerce, CSR + business ethics, partnerships + brand influencers marketing |

Skills

Brand Audit, brand creation, Brand Management, Branding, SEO

Sector Experience

Branding

Awards

Summa Cum Laude - Phd level

Trade Associations

Chartered Institute of Marketing CIM