About me

In a career close to three-decades I've worked on everything from telecommunications, insurance and entertainment to beer, chocolate and chips.

With extensive experience in brand transformation, I'm a passionate believer in the power of insight and ideas to challenge beliefs, provoke social change, and re-imagine business.
My latest obsession is the relationship between humanity, creativity and technology.

With four children spanning 12 years in age, I'm on a mission to ensure the juggling act of work and family is easier for the next generation of working parents through systemic change in the workplace.

In this crazy busy world of advertising, my children keep me sane.

Beyond advertising my favourite topics are children's literature, education, gaming, and the arts.

I'm also enthralled with the state of American politics and spend way too much time late at night on Twitter.