About me

Co-Founder and Creative Director of the Grand Central Creative Group, I can proudly say we have just passed our 10th birthday.

With over 25 years of experience, I have won more than 20 awards for brands such as Rolls-Royce, Nickelodeon, BAE Systems, Hardys, Royal Ascot, Oxfam, Babylonstoren, Sony BMG, Universal, Deutsche Bank, Fox, Unilever, Nokia, and the Sydney Festival.

My journey has been both interesting and unusual, forging a creative methodology based on product design training but doing so without ever having the guidance of a more senior creative at any of the agencies I've been a part of—Reading Room London (Creative Director CD), ReadingRoom Sydney (Founding team and Creative Director CD), Deepend Group (CD), and simultaneously Nomad Sydney (CD), and AMS London (Global CD). With all that amazing experience, I am incredibly proud to now run my own multi-award-winning creative agency: Grand Central Creative, London.

My single-minded goal is to strategically craft the right idea for the right brief and execute the result as close to perfection as possible. With extensive experience working with a wide variety of brands across print, digital, TV, experiential, events and interiors, social, packaging, and brand, I'm grateful to thrive on the variety and difference this brings to every day.

When not designing, I'm an artist, runner, a respectful guest on this amazing planet, and a dad to beautiful and crazy twins.

Andy's work

Ferrero Boutique: E-commerce store

Bae Submarines

Award: Website

Seafolly

Sydney Wildlife World

1.21 Gigawatts

Rolls-Royce: Brochure

Sydney Festival TV advert

Unilever: Impulse: Save Romance

Deutsche Bank

Deepend office design

Deepend Sydney rebrand

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