ABOUT

Background
Impulse is a range of female body sprays from Unilever with Fragrances designed by the famous ‘nose’, Ann Gottlieb.

Brief
Impulse wanted to re-invigorate their body spray to an older 18-24 market. We developed a strategy based on associating the product with bringing back and saving the dying art of romance.

Execution
The Academy of Romance was born, headed up by Professor Maxwell Lovejoy. It’s aim was to save romance through a series of online video tutorials hosted by the Professor and Samantha Brett, Australia’s #1 dating expert.
The teaser video is shown here.

Results
Over 15,000 unique visitors accessed the site on its launch day – the most successful first day of any Australian Impulse campaign.