About me
A digital strategist, team leader and project manager at creative, media and SEO agencies and in-house at brands, I have a huge range of experience of marketing techniques, technologies, platforms and a detailed understanding of how to integrate Owned, Earned and Paid media.
While specialising in content marketing, I also have an extensive background in SEO, PR & strategic planning, social media, project management, copywriting, brand development, website/app commission & development, eCRM, display campaigns, and broadcast television.
I have led large teams, overseeing long-term projects and individual campaigns. From inception to launch and ongoing delivery, my projects remain on-schedule and within budget.
My last agency role involved managing 24 people across three teams (strategists, content creators/copywriters, PR specialists/events producers). Core management skills are departmental structuring, resource management, staff development and welfare, nurturing a creative and positive team atmosphere, project efficiency and processes.
Key strengths include: Realising fully-integrated content and digital campaigns; Strategic insights and identifying opportunities for innovation and development; data analytics and social media tools; competitor & market audits, analysis and recommendations; Excellent communication, presentation and interpersonal skills at all levels; Flexibility and organisation; Negotiation skills; P&L management & forecasting; Oversight of external agencies and liaison with 3rd-party partners; Successful collaboration with other departments and business functions.
Brands worked on include BBC, Sony PlayStation, EMI/Virgin, Millennium Hotels & Resorts, Coca-Cola, Volkswagen, Hiscox, FIFA, Laura Ashley, Dixons Carphone, Renault, Electronic Arts, MBNA, Disney, Leisure Cookers, Freesat.
Skills
Account Management, Advertising, Brand Management, Content, Content Management, Creative Direction, Digital Marketing, Digital Strategy, Marketing, SEO, Social Media, Television
Sector Experience
Accomodation, Accounting & Finance, Audio / Visual, Computer Games, Fashion, Finance, Food & Beverages, Interiors, Internet, Legal, Music, Retail, Sports, Television, Travel & Leisure