About me

I've enjoyed a rich digital advertising experience and undertaken a wide range of agency roles; from creative direction to driving the agency business.

Whilst having been behind many successful marketing strategies and campaigns for hundreds of STEEL's clients, the one thing I've learnt never to lose sight of is the single minded proposition: what are we trying to say and to whom. Route one, always.

Since being appointed to the STEEL board in 1992, I turned my talents to strategic business development, winning and growing such accounts as Debenhams, AOL, TalkTalk, Ladbrokes, Greggs, Lastminute and, most recently, giffgaff, ovo energy, StudioCanal and Warner Bros. and in so doing, building our leading UK eCRM agency reputation.

After acquiring STEEL in 2005 (with my business partners) from founding partner Chris Steel, I've helped to steer the agency from a heavily resourced, production based model, to a leaner, forward looking, intelligence led digital agency, where we firmly focus on fast evolving data driven communication and the adoption of, and integration with, new technology, in what is now, a post digital, audience centric marketing world.

And why do I do it

Specialties: Digital Persuasion

DMA Judge

DADI Judge

BIMA Email Marketing Council Founding Member

Winner Revolution Award

Winner Digital Impact Awards 2012 - Gold and Silver

Winner DADI Award

Winner NMA Award

Winner Digital Impact Awards 2013 - Gold, Silver and Bronze

Runner Up Eye Blaster Awards

Shortlisted for Marketing Week Engage Awards

Shortlisted for the MOMA Awards

Shortlisted for the Digi Awards

DADI Awards Finalist

Shortlisted for the Digital Impact Awards

Shortlisted for the MiAwards