About me

Oi Tudo bem

I'm a Brazilian Executive Creative Director living in Los Angeles.

I began my career as an artist and designer in São Paulo before discovering a passion for digital advertising. My love for innovation and a multidisciplinary background has enabled me to help companies influence culture and create things people actually want. I am a strategic and entrepreneurial creative leader that has been trusted by YouTube, Ikea, Martini, Google, GE, Coke, Hyundai, and many other top global brands to break the mold of traditional advertising and build innovative consumer experiences. A few years ago, leveraging my strong business and leadership skills, I launched an international digital production company with headquarters in New York and offices in London, Los Angeles and Brazil.
I lead with my heart, and I believe creativity blossoms with kindness.
My work, so far, has resulted in 54+ international awards including Cannes Lions, Addy, Webby, Clio, SXSW, and many other accolades.

Cannes Lions, OneShow, Clio, AICP, Effie, Addy, Webby, Andy Awards, D&AD, SXSW, EuroBest, FWA, OMMA, Kinsale, Fab Award, NY Festival.

//Speaking Engagements:
D&AD Impact 2018 - "Animation as a vehicle for global change."
Cannes Lions 2015 - Talks - "Latin: The Hottest New Brand
Style Frames NYC 2012 - Panel "Toward the Sustainable Pitch"
Miami Ad School 2010 - Lecture "Work, Life And Balance".

//Awards Judging:
ADCC Awards, ADC, OneShow Young Ones 2014, OneShow Interactive 2019.

//Press & Publications:
The FWA, Print Magazine, Computer Arts, Complexo DSGN-BOOK 1, Creative Review, Anuário de Criação - CCSP.

Currently No Recommendations
Annual 2022 JudgeWeb
Skill Level
Portuguese and English
Creativepool member since 31 March 2022