About me
I am a multilingual business leader with over 10 years of marketing and innovation experience in leading transnational corporations (7+ years with Diageo in various geographies). Originally from Russia, over the recent years I was based out of Moscow, London, Paris and now London again, working in Regional, Global and lately in the local UK team.
I believe in simple strategies, which are based on a genuine consumer insight. I also know that consumers never see strategies - it is the quality of idea and execution that wins their hearts! So after defining priorities, I love rolling up the sleeves and ensure smooth transition between the strategy and brilliant execution. This is where I get real drive - I spike in inspiring and leading cross-functional teams, managing multiple stakeholders and priorities and entrepreneurial problem solving
Skills
Brand building, Brand Management, brand strategy, Marketing, team leadership
Sector Experience
Awards
Product of the year award 2019, The Grocer New Product of the Year Award 2019