About me
Creative Strategist & Marketing Designer helping DTC, e-commerce, and SaaS brands turn strategy into high-performing digital experiences through branding, performance creatives, and conversion-focused design.
✔ 10+ years of hands-on design craft (Photoshop, art direction)
✔ 3 solo brand identity systems delivered end-to-end (logo, palette, typography, brand guidelines)
✔ 18 simultaneous client accounts managed
✔ 40+ branding and marketing projects delivered
✔ AI-powered workflows cutting production time, every output manually reviewed and refined
My background combines continuous freelance work — including solo brand identity projects for clients like Cataguá and Rhino — with in-house experience at V4 Company, one of Brazil's largest performance marketing agencies, where I collaborated with agencies, startups, and growth-focused brands across multiple industries.
I work at the intersection of brand strategy, performance marketing, and creative execution — helping companies translate their positioning into campaigns, landing pages, marketing websites, and creative systems designed around business goals.
With a foundation in digital marketing and performance principles, I read and act on CTR, CPC, CPA, ROI, ROAS, and LTV — understanding how creative decisions impact acquisition, engagement, and conversion. From audience insights and messaging strategy to ad creatives, landing pages, A/B testing concepts, and brand systems built from the ground up, I create solutions that balance brand consistency with measurable results.
I use tools like Figma, Framer, Photoshop, Midjourney, Nano Banana Pro, Veo, and Kling — AI accelerates production, but every piece goes through manual art direction and refinement before it ships.
Core Expertise:
— Brand Identity & Creative Strategy
— Performance Creative & Paid Media Assets
— Landing Pages & Conversion-Focused Design
— Marketing Websites & Digital Experiences
— AI-Powered Creative Production
Skills
Advertising, AI, Brand / Logo Design, Brand Stategy, Branding, creative strategy, figma, landing page desing, performance designer, Product Design, rebranding, UX/UI
Sector Experience
Advertising, agency, Design, Marketing, Merchandise