About me
I'm a Creative Director and Product Designer with 5 years of experience building brands and digital products for DTC, hospitality, health tech, and streetwear markets.
My work sits at the intersection of brand strategy and frontend engineering, I don't just design systems, I build them. From scroll-driven web experiences and SaaS dashboards to digital menus and product pages, I approach every project with a directorial point of view: bold aesthetics, intentional UX, and a lifestyle-first brand philosophy.
Before going independent, I spent years at V4 Company, one of Latin America's largest performance marketing agencies, working across B2B and B2C accounts on landing pages, ad creatives, and brand identity. That foundation in growth marketing shapes how I think about design: every visual decision has to perform.
What I do:
— Brand identity and brandbooks
— Product design and SaaS dashboards
— Scroll-driven web experiences with GSAP and Lenis
— Ad creatives for Meta, TikTok, and Instagram
— AI image and video production
— Digital menus and interactive brand systems
I work remotely with agencies and founders across the US, UK, and AU, and I bring the same editorial standards to a startup's first brand as I do to a concept project built for my own portfolio.
If you're looking for someone who can lead the creative direction and deliver the final product, I'm your person.
Skills
Advertising, AI, Brand / Logo Design, Brand Stategy, Branding, figma, front-end, landing page desing, Product Design, rebranding, UX/UI
Sector Experience
Advertising, agency, Design, Marketing, Merchandise