About me

Dear Sir/Madam,

Please accept this letter in response to your advertisement.

I provide important skill sets that both meet your requirements and bring additional benefits to your firm.

Loyal, hardworking and focused, I can bring to bear four years of experience honed at FTSE Global Markets; starting out as Head of Production and rising to Content Director. The firm is a global and important source of financial news and analysis. I have worked on B2B and B2C content campaigns for all the important financial sectors including; asset management firms, mutual funds, trustees, hedge funds, broking and trading firms, investment banks, regulators, securities services firms and stock exchanges.

My due diligence to fact checking has enabled me to write content for an industry trusted news channel that is technically heavy in regulations and statistics that meets the high compliance that is required in the financial sector. My work and research helped keep FTSE Global Markets ahead of the competition and at the forefront of the financial publishing industry; and I hope to offer you the same benefits.

My time at FTSE Global Markets allowed me to work on social media campaigns across Facebook, Twitter and LinkedIn. I have an in-depth knowledge of how to implement a successful campaign and how to track the analytics and engagements using Google Analytics and Adobe EM.

I enjoy meeting clients face to face, as I see myself as an excellent communicator who is very comfortable discussing the latest up to date trends and news stories in the sector, be this at a meeting to researching an article or an interview at a trade event.

Kind regards

Andrew Lawson