About me

With over two decades of expertise working in design and art direction, I'm highly experienced at creating compelling and original stories using imagery, copy, sound and motion - across multiple platforms and mediums. I have worked with some of the world's biggest publishing brands within mens fashion, lifestyle and sports (GQ, Esquire, FHM Collections and Men's Health), women's fashion (Elle and Elle Girl), youth - fashion - lifestyle and music (i-D, Smash Hits and Sky), and more recently with technology and innovation, launching the futurists-bible WIRED in Europe. I am now Creative Director at Soho House working across storytelling content for brand and partnerships.
I'm experienced in growing and supporting brands from conception, through launch, to be profitable, respected and influential. My team has been instrumental in shaping outputs in every vertical of these fast evolving business's. I've been proud to take a holistic approach to supporting both brand and output - while innovating with an energetic, flexible 'start-up' mentality often in global organisations.
Previously, I've overseen the end-to-end creative conception, development and execution of the most important future-facing stories of our time - with insights from the brightest minds of our fast-changing age. As our commercial and editorial interests have diversified, I've also been instrumental in leading teams through the evolution of the publishing brands on every relevant digital platform. I'm extremely proud of the teams digital innovation and experimentation in the digital space - previously winning the DMA award with WIRED for three years, including DMA cover of the year for the custom coded 'remix Skrillex' cover. This WIRED tool also made iMonitor's 'Best Global Consumer' apps list - the product design reflecting both the expectations of the consumer, balanced with associated commercial interest.

My leadership experience encompasses overseeing diverse multi-disciplinary teams (both in-house and external), ranging from pure design and art direction to web and app development, video and sound design and live and streamed events - within both commercial and editorial settings.

These creatives source and produce photography, video, illustration, animation and typography globally - with subject matter as innovative and varied as 'Saving planet Earth' with Greta Thunberg, 'Sustainable fashion design' with Stella McCartney, 'Performance thinking' with Lewis Hamilton or the late Steven Hawking explaining 'everything in the universe!'
I guide and mentor this passionate and talented team with empathy and respect, leading by example with an enthusiastic hands-on approach. This team-building excellence was recognised with two consecutive BSME Art Team of the year awards.
My mission is to 'always innovate', maintaining and delivering brand consistency and a world-class standard in visual execution, supporting the business, while constantly pushing forward creatively. I'm proud to have had this recognised with wins such as Consumer Art Director of the year by the BSME four times, and with being awarded PPA Designer of the year twice.