About me

I've had the best seat in the house to see how the creative marketing industry has changed over the last fifteen years. I've contributed to innovative projects that have generated global PR headlines and helped hundreds of campaigns deliver brilliant best practices. What I've learnt is to have a focus on the user and the utmost respect for their time and attention.

My team within Google has changed focus in my time here. Firstly it was interactivity, rich media ads and campaign landing pages. Then it was innovation, generating PR headlines with world first tech. But as the digital budgets got higher, the need to deliver meaningful results got higher with it. And that means video.
The last two years at Google I have worked with the best brands and agencies in the UK to deliver creative effectiveness on YouTube. Best practice is not a destination but, in collaboration with the clients existing creative resource, I work to make it a platform for exploration outside of the TV+ comfort zone.


Animation, Creative Direction, Digital Strategy, Social Media, Storyboarding

Sector Experience


Currently No Recommendations
Looking for work
Project featured:Mission Impeccable
on 10th April 2019
Project featured:John Lewis - Race Against The Taxi
on 21st March 2023
Project featured:Google: Sudan's Pyramids of Meroë AR
on 25th April 2023
Perm, Freelance, Temp-Perm
Berkhamsted, UK, United Kingdom
Skill Level
conversational French
Creativepool member since 4 October 2005