. . .

About me

In just over 3 years working as an Art Director, my work has been recognised in major local and international award shows like Cannes, D&AD, Spikes, Clios and AWARD, twice featured during prime time news segments, and talked about in mainstream media publications. I have collected 19x shiny trophies since the start of 2024, with plenty more pending shortlists at major award shows. But above all, I've only ever wanted to do one thing — to just make great work that pushes the creative industry forward.

As a creative, I enjoy thinking non-traditionally and making mind-bending ideas that play with psychology and human behaviour.

Some highlights of my portfolio include creating a beer tap that lets you buy a beer for a fallen soldier, hiding an eye test in an ad that only bad eyesight can see, using AI to answer the question of "would your younger self be proud of you", launching a nation wide game of "who am I" for a covert Australian Defence Force Career, building the world's biggest peanut butter & chocolate 'shoey', and inspiring nationwide acts of kindness across Australia.

I've also supported the next generation of creative talent as an AWARD School (Australasian Writers and Art Directors School) Tutor after achieving 'Top Ten' —as a student myself— only a few years prior. I have given feedback and support to aspiring creatives who want advice on breaking into the industry or their portfolio. I'm a big believer that great ideas can come from anywhere no matter who you are, as diversity drives the best chance of creativity.

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