About me

Creative Director | Conceptual Creative | Visual Communicator

After four years of study at the Nelson Mandela Metropolitan University, Andre kicked-off his career as a Junior Graphic Designer at a small start-up agency.

He advanced his career through hard work, consistent self-development, determination and invaluable opportunities - from Junior to Senior Designer, to Art Director of 32 National Shopping Centres across South Africa, 7 Corporate Accounts and 2 Corporate Social Investment Initiatives at Mustard Seed Relationship Marketing CC, an ad agency, focussing primarily on retail marketing & advertising.

He is currently Creative Director at Global Vision International, a volunteer organisation, specialising in the US, UK and AUS markets, focussing on experiential education, marine and wildlife conservation, community development business internships and study abroad programs.

As a lifelong learner with an insatiable curiosity and hunger for knowledge, he has a passion for advertising & design and a believer in big ideas, crafted beautifully. He is a copy-loving, ideas-driven conceptual designer who aims to consistently push boundaries.

He has won numerous awards, which includes: Adreach Fikelela Award (Fourways Crossing Refurb Campaign), Gold SACSC Footprint Award 2015 (NuMiracle CSI Campaign), Hot Mustard Award 2015 (In-house), Silver SACSC Footprint Award (Longbeach Mall's #1 Campaign).

In 2016 he obtained Ambassador Status on creativepool for ranking 1st Creative, 2nd Art Director and 2nd Graphic Designer on the Top 25 Influencers list.

His commitment and resolve resulted in 12 years of industry experience in several organisations, specialising in a wide range of principles. This includes (but not limited to): Conceptualising of Strategic Integrated TTL campaigns across multiple platforms, POS, CI, Social Media, Print & Digital activations and collateral as well as web design.

Skills

Advertising, Apple OS, Art Direction, Brain storming, Brand / Logo Design, Brand Management, Branding, Campaign Planning, Colour, Communications, Content Management, Creative Direction, Desktop Publishing, Digital Marketing, Direct Mail, Directing, Editorial Design, Email, Email Design, Email Marketing, Exhibition Design, Experiential Marketing, Graphic Design, HTML, Icon Design, Illustration, Image Retouching, Interface Design, Internal Communications, Marketing, Mobile Marketing, Packaging, Packaging Design, Painting, Pattern Design, Photo Editing, Photoshop, Point of Sale, Point of Sale Design, Pre-Press, Presentation, Print, Print Design, Printing, Problem Solving, Promotions, Retail Design, Retouching, Team Management, Typography, UX/UI, Visual Layout, Web Design, Wraps

Sector Experience

Advertising, Beverages, Brand Management, Branding, Catalogues & Brochures, Charity / Not for profit, Communications, Conservation, Creative Services, Design, Education, Environmental Health, Exhibitions, Fashion, FMCG, Food & Beverages, Magazines & Comics, Marketing, Nightclub / Bar, Packaging, Photography, Point of Sale, Publishing, Restaurant / Cafè, Retail, Social Network / Community, Theatre, Travel, UI / UX, Wall & Floor Coverings

Ranking
#196 Ranked Art Director
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Currently No Recommendations
Achievements
Project featured:NuMiracle
on 28th June 2016
Project featured:Century City Connect
on 26th July 2016
Project featured:MAMS Mall
on 3rd May 2017
On the web
Tagged Job Titles
Contract
Perm, Freelance
Location
Cape Town
Skill Level
Senior, Director
Languages
English, Afrikaans
Creativepool member since 3 April 2016