About me

A passion for brands that matter and are loved. For over 20 years have worked in leadership marketing roles in Converse and Coca-Cola and have had the opportunity to connect these beloved brands with the youth around the world in new and exciting ways.

As the leader of Coca-Cola Integrated marketing in China and Brazil , I developed a track record of bringing new ideas and innovation to life and leading cross functional teams in all marketing disciplines during critical brand moments including Beijing Olympics 2008 and Brazil World Cup in 2014. During this timedesigned anbd deployed the re-engineering for the future organization by pioneering the first Real Time Marketing Operation for the Coca-Cola system.
Later In Converse, I have had the opportunity to lead multiple teams in over 40+ countries around the world and helped them develop winning and localized brand strategies that help connect this brand in a unique and sustainable way.
I have also lead key innovation projects and pilots including work in community (lead by Converse AllStars), Sustainability (lead by Renew Labs) and Creativity with purpose.
In my spare time love to learn and contribute to causes that matter to me with a focus on sustainability and animal welfare.