About me

I am an experienced marketing professional with experience both on advertising side and client side. I started my career in advertising agencies, always working internationally and integrated in both classic advertising and digital projects (Danone, Persil, BILLA).

In total: around 6 years' experience in FMCG and retail marketing.

Both on agency and on client side, I led integrated projects in the entire Marketing Mix - Digital, Social Media, TV, Print, OOH, POS, PR, CRM and Loyalty Promotions.

In 2014 joined the BILLA CEE marketing team, where I handled not only the main campaign for 7 countries in the CEE but also the digital projects - the launch of the new websites across the CEE countries as well the launch of the CRM system in Romania and further development of the system for the rest of the countries. I also worked on the planned market research, media & marketing planning as well as marketing strategies and agency pitches.

I was also involved in the in the international launches of several private labels for BILLA, where I was active in all phases of the projects from the concept development, strategic planning, product planning, packaging design, pricing strategies and finally implementation.

At BILLA CEE, I had the opportunity to learn CRM from Austria's best CRM program, learned to analyze and intepret big data and develop CRM measures to monetize that data. I started an unique innovation initiative there: the development of an new app for the CRM system that would transform the BILLA Card holders into a community, connecting it through facebook and purposely lead them on from the social media fans to shoppers. The concept combined my experience in CRM, big data and social media communication.

I also led a team of 5 in BILLA Romania as interim Marketing Director. During my tenure there, I led several successful campaigns like the relaunch of a local private label, campaign that we even entered at the Effie for its results. I also evaluated the team, hired new people, organized agency pitches defined marketing and budget planning for 2016. In this position, I could plan the team's resources according to their strengths for their further development. My second in command could even rise to a head of marketing position within the following year.

After working in BILLA, I devoted myself to my attempt to launch my own startup - a social network built around Video on Demand. The key differentiator for my startup was the CRM concept built into the platform, where we used gamification features to lead our customers to our desired actions. It is one of the first attempts to innovate the social media market through CRM.

At the same time, I advised various startups on marketing and on leveraging social media and gamification to incorporate them intro innovative CRM concepts meant to acquire new customers and drive business results.

My greatest strengths are my innovative mindset, my hunger for change and improvement and my ability to work with and negotiate with people - both internal colleagues and external partners. In me, you get a well-organized, result-oriented marketing generalist & CRM expert who can switch between marketing and business development and develop strategies focused on driving business.

My various work experience until now, on all parts of the communication industry is a great strength and asset. It enables me to see the entire process from an unique vantage point and to strategize in innovative ways to differentiate, reach and surpass the desired goals.

Skills

Advertising, Branding, Client Services, CRM, Digital Marketing, Film, Film Processing, Marketing, Mobile Marketing, Social Media, Strategy Planning, Visual Effects

Sector Experience

Communications, Digital (SEO, PPC, SEM...), FMCG, Point of Sale, Print, Retail, Social Network / Community

Clients

BILLA CEE, Danone, Entran, Libero, Lufthansa, Master Card, Opel, Persil CEE