Andreas Krasser
CEO
ABOUT
The Challenge:
Piggy-backing on the launch of our spiciest burger yet, the Hell McSpicy, we saw an opportunity to increase average check (AC).
The Insight:
Rather than water, it is milk-based products that help you to cool down after consuming spicy foods.
The idea:
The Hell McSpicy Emergency Kit: we took two of our most iconic milk-based products, the McDonald’s milkshake and Sundae, and packaged them up as Emergency Kit, for customers to use in case the Hell McSpicy turned out a little too hellish for them.
The results:
Hell McSpicy sold out
(before the 5-week campaign period ended)
Average Check: +9%
Back to The McSpicy Emergency Kit project
John Diss
Art Director, Freelance
United Kingdom
The Artist as Photographer
Shooter, Ken Gerhardt Photography
South Africa
Kateryna Lebedynska
Retoucher, Kateryna Lebedynska
United States