Piggy-backing on the launch of our spiciest burger yet, the Hell McSpicy, we saw an opportunity to increase average check (AC).
Rather than water, it is milk-based products that help you to cool down after consuming spicy foods.
The Hell McSpicy Emergency Kit: we took two of our most iconic milk-based products, the McDonald’s milkshake and Sundae, and packaged them up as Emergency Kit, for customers to use in case the Hell McSpicy turned out a little too hellish for them.
Hell McSpicy sold out
(before the 5-week campaign period ended)
Average Check: +9%
Andreas Krasser was recognised as an Industry Influencer on 21st October 2016
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Andreas Krasser has been a Contributor since 21st October 2016.