Andreas Krasser Head of Strategy & Innovation

ABOUT

The Background:
We always say that the current agency model is doomed, we keep talking about the need to act like start-ups, and we recommend to find new, sustainable revenue streams and growth opportunities. We were done talking. We wanted to put our money where our mouth is by launching our very own start-up business that would take us way beyond the boundaries of marketing.

The Inspiration:
When love is young, gifts are gestures. When love matures however, gifts become chores. Thinking about them gets burdensome, so we go for the most obvious and convenient choices. One might even say, these gifts don’t come from the heart anymore. We believed that with the help of technology, it didn’t have to be this way.

The Business Idea:
CRAFTED BY MY HEART – an app that lets people customise jewellery with their heartbeat. It’s a convenient and quick way to find a gift, while still coming from the heart – quite literally. Using the flash and camera of a smartphone, we can detect the user’s heartbeat, which transforms into a unique 3D rendering, and finally becomes a personalised piece of jewellery.

The Results:*
Media value: more than 1 million USD
Social buzz: 4.5 million views & 9,700 shares via Playground's Facebook page
Average time spent: Over 5 minutes (60% above global average for e-commerce apps)
Rings created: more than 6,000
Sales: 29% of initial investment within 3 months only

*as of January 2017

Date created: October 2016 2016-10-01T00:00:00+0100
Date published: 26 August 2017 2017-08-26T11:51:29+0100

AWARDS

Busan AdStars 2017 -Bronze (Design)
Kam Fam Award

MADEIT CREDITS

  • DDB Group Hong KongClient
Influencer:

Andreas Krasser was recognised as an Industry Influencer on 21st October 2016

Annual 2017 ShortlistCrafted By My HeartApplication Project featured: on 17th January 2017 Pro member:

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Contributor:

Andreas Krasser has been a Contributor since 21st October 2016.

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Crafted By My Heart

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