I'm half Korean, half Austrian, and a strategist turned CEO.
My work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. I was named Campaign Asia's Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In the same year, I was also listed among Creativepool's Global Top 100 Influencers. In 2019, Campaign Asia featured me on their 40 under 40 list, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry.
I am a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and I also frequently lend my views on stage at international marketing conventions.
I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian.
In my free time, I like to illustrate comics, try not to injure myself during CrossFit, and continuously find new ways to keep my daughter entertained.
brand development, Co-Creation, Consumer Insights, Creative Direction, creative strategy, Digital Marketing, Digital Strategy, Marketing Innovation, marketing research, Strategy Planning, thought leadership, Video Editing, workshop development
2012 Cannes Lion - Bronze (Media), 2014 Effie Awards HK - Grand Effie, 2015 Effie Awards Hong Kong - 2x Gold, 2x Bronze, 2015 Kam Fan Awards - 3x Silver, 5x Bronze, 2016 Effie Awards HK - 3x Silver, 2x Bronze, 2016 Kam Fan Awards - 2x Bronze, 2017 Busan AdStars - Bronze (Design), 2017 Campaign Asia-Pacific Strategic/Brand Planner of the Year (Greater China), 2017 HK Effie Awards - Bronze, Agency-Marketer Partnership (AMP) Awards 2016 - Gold, AMES 2015 - Bronze (Small Budget Marketing Campaign), Campaign Asia Greater China New Business Development Team of the Year 2018, Campaign Asia Pacific - Planner of the Year 2013, Creativepool Annual 2018 Judge (Effectiveness), Creativepool Top 100 Influencer 2017, Judge - 2016 Warc Prize for Asian Strategy, Jury member - APAC Effie Awards 2016, Jury member - APAC Effie Awards 2017, Jury member - APAC Effie Awards 2019, Korean Ad Awards 2012 - Silver Tiger (Cyber), Speaker & panelist at 2017 DigiCon DX, Speaker at Advertising Week Asia 2017, Speaker at Busan ADSTARS 2018, WARC Prize for Asian Strategy 2015 - 1x Silver, 1x Bronze
Andreas Krasser was recognised as an Industry Influencer on 21st October 2016
on 17th January 2017 Project featured:McDonald's - Chinese New Year through children's eyes
on 24th January 2017 Project featured:The McDonald's Time Machine
on 20th July 2017 Project featured:McCafe HK - What Makes Great Coffee?
on 20th September 2017 Pro member:
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Andreas Krasser has been a Contributor since 21st October 2016.