About me

I'm half Korean, half Austrian, and a creative strategist turned CEO.

My work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. I was named Campaign Asia's Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, I was listed among Campaign Asia's 40 under 40, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry.

I am a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and I also frequently lend my views on stage at international marketing conventions.

I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian.

In my free time, I like to illustrate comics, pretend to lift heavy weights, and film Arts & Crafts YouTube tutorials with my little daughter.

Skills

brand development, Co-Creation, Consumer Insights, Creative Direction, creative strategy, Digital Marketing, Digital Strategy, Marketing Innovation, marketing research, Strategy Planning, thought leadership, Video Editing, workshop development

Sector Experience

Advertising, Branding, Communications, digital, FMCG

Awards

2012 Cannes Lion - Bronze (Media), 2014 Effie Awards HK - Grand Effie, 2015 Effie Awards Hong Kong - 2x Gold, 2x Bronze, 2015 Kam Fan Awards - 3x Silver, 5x Bronze, 2016 Effie Awards HK - 3x Silver, 2x Bronze, 2016 Kam Fan Awards - 2x Bronze, 2017 Busan AdStars - Bronze (Design), 2017 Campaign Asia-Pacific Strategic/Brand Planner of the Year (Greater China), 2017 HK Effie Awards - Bronze, 2019 Campaign Asia 40 under 40, 2019 Hong Kong Effie - Gold, 2019 Hong Kong Management Association Creative Agency of the Year - Gold, 2019 Kam Fan Awards - 4 Gold 6 Silver 5 Bronze, Agency-Marketer Partnership (AMP) Awards 2016 - Gold, AMES 2015 - Bronze (Small Budget Marketing Campaign), Campaign Asia - Greater China Agency Marketer Partnership of the Year 2020 - Gold, Campaign Asia - Hong Kong SAR Creative Agency of the Year 2020 - Silver, Campaign Asia Greater China New Business Development Team of the Year 2018, Campaign Asia Pacific - Planner of the Year 2013, Creativepool - 2021 Top 100 Creative Leader, Creativepool Annual 2018 Judge (Effectiveness), Creativepool Annual 2021 - 2x Bronze, Creativepool Top 100 Influencer 2017, Judge - 2016 Warc Prize for Asian Strategy, Jury member - APAC Effie 2020, Jury member - APAC Effie Awards 2016, Jury member - APAC Effie Awards 2017, Jury member - APAC Effie Awards 2019, Korean Ad Awards 2012 - Silver Tiger (Cyber), MAA Worldwide Globes - 1Silver 1 Bronze, Marketing Magazine 2019 Creative Agency of the Year - Gold, Speaker & panelist at 2017 DigiCon DX, Speaker at 2020 Contagious APAC Bootcamp, Speaker at Advertising Week Asia 2017, Speaker at Busan ADSTARS 2018, Speaker at Digicon 2019, The One Show Asia Showcase 2020, WARC Effectiveness Awards 2020 - Instant Impact Judge, WARC Prize for Asian Strategy 2015 - 1x Silver, 1x Bronze

Clients

Fonterra, FWD, HKTB, Hotels.com, McDonald's, PepsiCo, volkswagen

Trade Associations

HK4As Digital Committee Member (2016)