About me
Left brain, right brain. East meets West. Strategist and CEO.
With a diverse client portfolio across multiple Asian markets and an intercultural background (half Korean, half Austrian), I excel in providing an Asian perspective for global brands and an international outlook for Asian brands venturing into the West.
Throughout my career, my work has consistently received recognition at local, regional, and international award shows, including Cannes Lions, Effies, and the WARC Awards. I was named Campaign Asia's Planner of the Year for North Asia in 2013 and for Greater China in 2017. In 2019, I was featured in Campaign Asia's 40 under 40.
I serve on the board of the Marketing Society Hong Kong, fostering a tight-knit community among marketers and advocating for impactful creative ideas to drive business results.
Fluent in German, English, Korean, and with enough Russian to get myself into trouble, I enjoy creating digital art, surviving CrossFit workouts injury-free, and making arts & crafts YouTube videos with my daughter during leisure time.
Skills
brand development, Co-Creation, Consumer Insights, Creative Direction, creative strategy, Digital Marketing, Digital Strategy, Marketing Innovation, marketing research, Strategy Planning, thought leadership, Video Editing, workshop development
Sector Experience
Advertising, Branding, Communications, digital, FMCG
Awards
2012 Cannes Lion - Bronze (Media), 2014 Effie Awards HK - Grand Effie, 2015 Effie Awards Hong Kong - 2x Gold, 2x Bronze, 2015 Kam Fan Awards - 3x Silver, 5x Bronze, 2016 Effie Awards HK - 3x Silver, 2x Bronze, 2016 Kam Fan Awards - 2x Bronze, 2017 Busan AdStars - Bronze (Design), 2017 Campaign Asia-Pacific Strategic/Brand Planner of the Year (Greater China), 2017 HK Effie Awards - Bronze, 2019 Campaign Asia 40 under 40, 2019 Hong Kong Effie - Gold, 2019 Hong Kong Management Association Creative Agency of the Year - Gold, 2019 Kam Fan Awards - 4 Gold 6 Silver 5 Bronze, Agency-Marketer Partnership (AMP) Awards 2016 - Gold, AMES 2015 - Bronze (Small Budget Marketing Campaign), Campaign Asia - Greater China Agency Marketer Partnership of the Year 2020 - Gold, Campaign Asia - Hong Kong SAR Creative Agency of the Year 2020 - Silver, Campaign Asia Greater China New Business Development Team of the Year 2018, Campaign Asia Pacific - Planner of the Year 2013, Creativepool - 2021 Top 100 Creative Leader, Creativepool Annual 2018 Judge (Effectiveness), Creativepool Annual 2021 - 2x Bronze, Creativepool Top 100 Influencer 2017, Judge - 2016 Warc Prize for Asian Strategy, Jury member - APAC Effie 2020, Jury member - APAC Effie Awards 2016, Jury member - APAC Effie Awards 2017, Jury member - APAC Effie Awards 2019, Korean Ad Awards 2012 - Silver Tiger (Cyber), MAA Worldwide Globes - 1Silver 1 Bronze, Marketing Magazine 2019 Creative Agency of the Year - Gold, Speaker & panelist at 2017 DigiCon DX, Speaker at 2020 Contagious APAC Bootcamp, Speaker at Advertising Week Asia 2017, Speaker at Busan ADSTARS 2018, Speaker at Digicon 2019, The One Show Asia Showcase 2020, WARC Effectiveness Awards 2020 - Instant Impact Judge, WARC Prize for Asian Strategy 2015 - 1x Silver, 1x Bronze
Clients
Fonterra, FWD, HKTB, Hotels.com, McDonald's, PepsiCo, volkswagen
Trade Associations
Andreas Krasser was recognised as an Industry Influencer on 21st October 2016
on 17th January 2017 Project featured:McDonald's - Chinese New Year through children's eyes
on 24th January 2017 Project featured:The McDonald's Time Machine
on 20th July 2017 Project featured:McCafe HK - What Makes Great Coffee?
on 20th September 2017 Project featured:Pleasure Point - Fairytale Endings
on 29th January 2021 Project featured:M Chicken
on 5th February 2021 Project featured:The Golden McNuggets Heist
on 1st June 2021 Project featured:The McSpicy Emergency Kit
on 15th June 2021 Project featured:Hagar - Unbroken
on 25th July 2023 Pro member:
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Andreas Krasser has been a Contributor since 21st October 2016.