About me

I have almost 20 years in the industry. From client side in Barclays, to EHS Brann in 2006 where I ran the 'new to agency' Barclays B2B PRM account, winning Best Acquisition campaign at the B2B Marketing Awards in October 2007 , before joining SapientRazorfish (formerly DAD) as Business Director.
At SapientRazorfish I used to head up Sky, Vodafone, UPC Amsterdam, Callaway and Thomas Cook client services teams and direct the planning and creative functions. I then led Capital One dual site account, building the relationship from within the client offices, and creating teams and processes to adapt client needs.
I'm currently working at BBD PerfectStorm, leading the creation and launch of an exciting new loyalty program for a large middle eastern client.

Working on integrated, digital, acquisition and CRM strategy and creative, I'm motivated to understand customer need and improve their experience with the brand. To do this I lead by example and create an open, happy, collaborative and symbiotic agency/client team that work together to solve business challenges, an ultimately provide seamless customer experiences.
I lead the client services team and inspire creativity in each of them, guiding and mentoring to help them become confident, curious and resilient individuals. This creates an environment that stimulates optimism and allows the whole team to be creative, think differently and tackle problems head-on and with determination.
I'm also driven by both the agency and client needs and goals, to help the relationship flourish and achieve the objectives of both parties.