About me

I'm Andrea Siqueira. I'm passionate about creating ideas that either makes me laugh or makes me proud.

2019 was a golden year for me as head of Creative of BETC São Paulo. We scored high at Cannes Festival, one of our projects was one of the top 5 Brazilian projects awarded in Cannes and, for the first time, BETC São Paulo ranked top 14 agency by region on Cannes Lions Creative Report.

I was voted The Best Creative of The Year 2019by Prêmio Caboré, Top 5 Creatives of the Year by PropMark Newspaper, Top 10 Creatives of The Year by Meio Mensagem.

I also was a Speaker at Cannes Festival 2019, Cannes Lions E-Commerce Jury in 2018, One Show Digital Jury 2019, Lisbon Ad Festival Digital Jury 2019, D&AD Jury 2020 and 2017, Clio digital Jury 2017, among great others.

Before joining BETC, I was the ECD of ISOBAR Brazil, part of Dentsu Aegis Network, creative director at DDB Africa Zero, creative director and senior copywriter at JWT and junior copywriter at DM9DDB, where I met Erh Ray, CEO and founder of BETC Sao Paulo, in the beginning of my carreer.

I've experienced both global and digital networks and my work has been awarded at Cannes, D&AD, Clio, Clio Sports, FIAP, NY Festival, and important local awards.

Along my career, I have been lucky to work with wonderful people and clients PEPSICO, HERSHEY'S, CITROEN, PEUGEOT, PUMA, RECKITT, SAMSUNG, NIVEA, JOHNSON&JOHNSON, NOKIA, UNILEVER, BAYER and many more.

I have 2 beautiful kids that wait for me, everyday, to read with them before bedtime.

Nice meeting you.


Advertising, Content, Copywriting, Crafts, Creative Direction, Digital Strategy, Integrated strategy


Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Silver, Clios - Gold, D&AD Award - In-book, El Sol, EPICA Award - Gold, One Show - Silver Pencil


Citroen, ELOPAR, Hershey’s company, Pão de, PepsiCo, Peugeot Hellas, PUMA, Reckitt Benckiser, Reckitt Health

Currently No Recommendations
2021 TOP 100 Creative LeadersCreative Leader of the Year Top 100 Influencer of the Year 2020Influencer of the Year
Project featured:#HerSheGallery
on 1st September 2020
Project featured:eQlibri International Woman's Day
on 9th September 2020
Project featured:PUMA #eKingPele
on 17th September 2020

Andrea Siqueira has been a Contributor since 25th November 2015.

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São Paulo, Brazil
Portuguese and English
Creativepool member since 21 August 2020