ABOUT

Every image is a personal, documented glimpse into someone’s life – not an archetype or construct - and we get to explore their personal take on home–styling, their lives and the people that matter to them.

IKEA was looking to show IKEA FAMILY members in an emotional and modern way in their day-to-day environment. The word 'FAMILY' translates the idea of being a club for everyone - family or not - where members share a sense of belonging and are brought together by the love of beautiful design.

From the shoot came a documented series of real unaltered scenarios that show members personalities in their home.