About me

Amy Chen has more than 14-years of strategic marketing and management experience across multi-national corporations including OgilvyOne, Far EasTone Telecommunications Taiwan, among others. Her expertise includes brand positioning, strategic planning, full-spectrum offline and online marketing, database marketing, e-commerce and CRM.

Amy is the Co-founder and Commercial Lead of Bowhead Technology, an innovative start-up founded by a group of like-minded individuals to create better, healthier ways for parents to play and connect with their children. She has been responsible for leading the start-up team and creating the go-to-market strategy. As a female entrepreneur, Amy is soft-hearted but strong-minded. Her strengths include team-spirit, positive attitude and determination to lead projects from idea conception to realization. She overcomes obstacles through her solid experiences, clear vision and inspiring ambition. Amy loves traveling, TRX and exploring new interesting things.

Skills

Advertising, Brand Management, Branding, Business Management, CRM, Digital Marketing, Digital Strategy, Email Marketing, Event Design, Strategy Planning, Team Management