Amelia Torode, has been described by Campaign magazine as a trailblazer, whose "blend of refreshing honesty and practical insight is genuinely inspiring." She has been a fearless exponent of finding new models of creative working. The Fawnbrake Collective has been brewing in her head for a while and is her approach to getting better, smarter creative ideas and better working relationships. She write the initial Fawnbrake framework and manifesto while taking time out of the industry to care for her mother in the last stages of cancer.
The Fawnbrake Collective had a beta launch in Q, and a hard launch in January 2018. It has been cited by The Drum, BBC Radio London, the FT, Campaign and Marketing Week as a modern example of a new operating system for brands with its dual approach to social enterprise and commercial consulting, and its innovative approach to flexible team structures and design.
Fawnbrake clients in year 1 have included Google, Sky, Carlsberg, Nestle, Tandem Money, hiyacar, DaZn, Maggie's Cancer Care, One & Only Hotels, BIFA/BFI, Trekstock and Founders4Schools.
Amelia has been at the forefront of the flexible working revolution, the only person to have been featured twice on Timewise's Part Time Power List and cited by the FT as a leading thinking around flexibility as "Part Time" work, coining the term "Smart Time" work rather than part time.
Amelia has spent 20 years in London and New York working for agencies such as Ogilvy Interactive, MindShare, VCCP, Naked Communications and TBWA. She began her career as one of the first WPP Marketing Fellows and has built a deep expertise in technology. She has talked at TEDx on the power of brands on the brain and was recently cited as the 8th most influential marketer on Twitter and has been awarded "Planner of the Year" as well as being listed as in the 10 of UK digital talent.
She lives in South London with her Arsenal and PSG obsessed sons and French husband.