Amber Frisenda
VFX Artist
ABOUT
Branding Identity
Personal Project
To begin my identity I chose to base by theme around the idea of light and how it reacts in geometrical ways. Finding abstract images I took on the idea of the gradient fall off and used this to represent the hard and soft edges.
The logo itself has a simple two tone gradient taken from this idea. Using a gridded technique I developed the logo with two circles to create the A.
Selecting a simple palette that I felt represented myself and that complemented each other, with the gold again reflecting the the light.
Back to Branding Identity project
Creativepool
United Kingdom
Andre Van Dyk
Global Design Director
South Africa