Ambassadors Amsterdam

ABOUT

Stamppot is an age-old family favourite in the Netherlands, and you can’t make stamppot without a classic Unox smoked sausage. But times are changing. The brief was to retain Unox’s trustworthy, traditional brand identity while promoting its growing range of vegetarian options to the Dutch public. We had to make this a story about trying something new, not about missing out.

We embraced a CG feature animation style to tell a sweet story of how meat-free days can work even in a third-generation family of butchers. It all begins when a nature-loving butcher’s daughter sees a cow nuzzle its calf in the same way her doting dad does to her. So together with her trusted sidekick Pip the dog, she devises a clever plan to secretly switch out her family’s stamppot sausage that evening. When her butcher dad spots this, he humours her by giving it a go. The result? Pleasant surprise. This was about telling a rich story with the product at the heart, not just the end shot, so we obsessively crafted each scene with a high level of detail to both the scenery and the nuanced performance. With this, just a few looks between father and daughter could define the climax of the film.

This was Unox’s first animated commercial, and it struck a new style and tone that touched hearts across the lowlands. In Kantar’s post-test, the film rated 97% on enjoyment, 98% on branding, and 99% on relevance, differentiation and persuasion. Within one year, the vegetarian range grew over 400% to make Unox the fastest grower in the category.

Date created: October 2019 2019-10-01T00:00:00+0100
Date published: 4 March 2020 2020-03-04T12:45:16+0000

MADEIT CREDITS

  • UnoxClient
  • Alexander Buggenum3D Artist
  • Bo KopsProducer
  • Floris Van Der LeeDop
  • Gatze ZonneveldSet Design
  • Ivor Ribeiro Da Silva3d artist
  • Jeroen Cloosterman3D Artist
  • Jonathan Krijgsman3d Artist
  • Marissa ZandvlietArtist Manager
  • Matt HareColorist
  • Maureen Van Der Houtland Designer
  • Melissa Van Het SpijkerVfx Artist
  • Micha De GraafVfx Artist
  • Nanda Van DijkAnimation Director
  • Nils Johannesson3D Artist
  • Oscar MarmelsteinEditor
  • Rachelle SlingerlandCharacter Design
  • Ralph Meijer3D Artist
  • Rens Pluijm Sound Designer
  • Sil Bultermanvfx artist
  • Stephen Pepper LeadVfx Supervisor
  • TBWA\NebokoCreative agency
  • Will Jeffers3D supervisor
  • Zoë De RegtSound Producer
  • * Nanda Van DijkAnimation Director
  • * AmbassadorsCraft
  • * Iris Van den AkkerDesign & Animation Artist
  • * Robin Van As3D Artist
  • * Jeremy VerfNuke Compositor
  • * Sebastiaan Roestenburg Composer
  • * Asli ZerenLead Creative | Writer
  • * Nick GroeneveldArt Director
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Ambassadors has been a Contributor since 2nd February 2017.

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