About me

Amaya is the CEO of LOLA MullenLowe Spain where she is driving the agency towards business transformation. She was elevated to the role after 3 years as Head of Planning and Strategy in Madrid where her team made significant contributions to business growth and reputation in addition to winning numerous Gold Effies. Under her leadership, LOLA is currently the #1 ranked agency in Europe and 4th in the world in the 2019 WARC report which tallies accolades from creative, media and effectiveness across the globe. LOLA has also been named as the best agency to work, and is the most awarded agency in Spain at the Cannes Lions 2019. Amaya joined LOLA in 2006 as part of the founding team and has led the Planning and Strategy department for some of world´s greatest brands that include: Unilever´s Magnum, Cornetto, Signal and Rexona; Heineken, Burger King, San Miguel, Bimbo and Kraft Heinz.