About me

I am Amarilla, I graduated from Northumbria University with master degree in Design Management. My interests in Visual Communication Design not merely limited to graphic and visual, moreover I have honed my knowledge in research and analysis.

As many people believe that visual can be used as emotional vehicle to deliver message, therefore I am concern about every stage from a branding strategy.

My dissertation topic is to identify potential harm that might weaken people's perception of a global brands if too much adaptation is being used to cater global market. In this research I focused on research and analytical step.

Before I took a master degree, I worked for more than a year as a graphic designer in Jakarta, Indonesia and successfully managed several projects, such

as event display for Bratz Indonesia, chocolate packaging for Droste and Cadbury, and also I had the opportunity to make brand refreshment one of universities in Jakarta. This brand refreshment started with research analysis about university's positioning, and it was led to the brand refreshment which contains new logo, new marketing strategy, and certain supportive elements to strengthen its position amongst competitors.

At work, I consider teamwork as one of the most important points while I also enjoy being creative and responsible to myself. I am confident with my typographic and layout skills, while I also find my interest in painting and making collage to express myself