About me

Content is fire. Social media is gasoline.
As a digital strategist with a first class honours degree in Journalism and more than ten years of experience in digital content development and strategy, digital marketing, global digital strategy and copywriting/editing, I specialize in content strategy and working with brands to help them take their content forward in new directions to drive value and engagement.

Kristina Halvorson's "Content Strategy for the Web" gave me inspiration back when content was seen as solely SEO support, giving me faith that content champions like me would convince businesses of its value. Creating unique content that's both informative and entertaining is an art, and I pride myself on my ability to write copy that engages the audience, whether I am writing copy for other brands or for a corporate audience.

In my current role as Managing Editor within Aviva I blend my storytelling ability, finance and digital expertise, and social media know how to develop and implement great content strategies, driving the value of earned content and getting Aviva top of mind.

My love of telling stories and teaching others how to do the same is embodied in my award winning personal blog and the blogger training courses I run. Please get in touch if you share my passions as a fellow content pioneer or would love to work with me.

Content isn't just words on a page, it's whatever you and your audience want it to be.