About me

Alvaro Rodrigues is the Founder, CEO and Chief Creative Officer of MADE Brasil, part of the MADE Group, an independent creative company with operations across Latin America. The group has offices in Mexico, Argentina and Colombia, while MADE Brasil operates from Rio de Janeiro and São Paulo, delivering integrated solutions across creativity, strategy, media, technology, performance and content.

Over the past 20 years, Alvaro has built a career creating ideas that drive both business growth and cultural relevance. Before founding MADE, he held leadership roles at some of Brazil's most respected agencies, including Africa, Ogilvy, DM9 Rio, FCB and Agência3.

His work has earned 26 Cannes Lions, alongside recognition at D&AD, Clio Awards, The One Show, LIA, New York Festivals, Effie, El Ojo de Iberoamérica, FIAP, Lisbon Awards, Lusófonos and many other international festivals.

Alvaro has served as a Cannes Lions juror four times, including the Film Lions jury in 2026, and has also judged leading global award shows such as D&AD, Clio, FIAP, Effie, The One Show, El Ojo de Iberoamérica and Lisbon Awards.

He is a member of the Abramark Hall of Fame and has served as President of both the Brazilian Advertising Association (ABP) and the Rio Creative Club (Clube de Criação do Rio de Janeiro), contributing to the development of Brazil's creative industry beyond agency leadership.

A strong believer that creativity is one of the world's most valuable business assets, Alvaro is passionate about building long-term client partnerships, developing talent and creating work that delivers measurable impact while leaving a lasting cultural footprint.