About me

Happy father of 2 amazing aliens.
Screenwriter, photographer and amateur chef.
The 4 of 9 brothers. Son of the best mother in the world.
"You love me or you hate me" but never a cold coffee.

He has worked at major agencies Ecuador: Maruri Grey, JWT, McCann Erickson, Synthesis Creative, Publicitas Publicis, bringing the latter to be the best of the Publicis network in Latin America, developing campaigns for several countries in the region.
In Publicitas Saatchi & Saatchi as DGC leads this agency to be number one in the country.
He joined Maruri Grey, and forms part of the team that wins the first lion to the country.
Moves to McCann Honduras. In just 3 years, it has become the second most creative agency in the region according to CREMA. In 4 years leading the creative team, they manage to win 153 awards. In 2015 leads the agency to be recognized as agency of the year in the Caribbean Advertising Festival.

He is transferred to McCann Santo Domingo and in a year he makes it the most creative in the country. He leads the creative transformation of the network in Central America, and makes it the most creative network in the region.
He currently leads Publicis & Leo Burnett / Peña Defilleo, and again in just one year he has made it the number one agency in Effie and in the Creative festival in the DR. Leading regional projects.

He has done consulting agencies in Colombia, El Salvador, Bolivia and Perú. It has been part of several professional exchanges with agencies Argentina and Europe.
His other passion, cinema leads him to film commercial in Chile and Uruguay.
Writer, screenwriter, currently producing POINT, a series of short films.
Columnist several Latin American journals online.
Founding member of Berday, specializing in business innovation.

Skills

Advertising, Art Direction, Copywriting, Creative Direction, Digital Marketing, Marketing Strategy

Sector Experience

Advertising, Automotive, Communications, Digital (SEO, PPC, SEM...), Film (Short / Documentary), Marketing, Photography, Startups