About me

I am a seasoned professional seeking opportunity in strategy and marketing. I have over 10 years of experience in strategic marketing both as a consultant in top tier consulting firm - McKinsey, interactive agency - Razorfish, as well as within international company - Starbucks. Most recently, I have also rounded up my experience by taking on an executive position within startup companies. I was the VP of marketing for a grocery app startup in San Francisco.

I have experiences in all aspects of marketing from conducting consumer research to understand demand and create brand and production positioning to product innovation to go-to-market strategy to develop marketing campaigns to marketing analytics.

Being a Chinese national living in US for the past 12 years, I have global perspective and deep knowledge and connection of emergine market.

Skills

Marketing strategy, Branding, Product innovation, Marketing analytics, Business intelligence, Financial analysis

Sector Experience

Startegic consulting, eCommerce, Technology, Startup, Retail, Digital marketing/advertising

Clients

Best Buy, Coca Cola, Coors Light, Microsoft, Pepperidge Farm